How can a small local business with no marketing budget use social media to attract more customers?
Last Updated: 01.07.2025 02:27
Marketing is balancing and organising all the factors that create an exchange between buyer and seller, including:
Price
Good marketing is doing this well.
IBD 50's Hims & Hers Erases Its 19% Acquisition-Tied Sprint - Investor's Business Daily
Place
AND Promotion> (Advertising, PR, Personal Selling and Sales Promotion - Digital or analogue)
Processes
Dobbins: 'No-brainer' joining ascending Broncos - ESPN
Utilising social media means allocating resources to that endeavour - so you must have a budget of some sort.
as well as uncontrollable factors (Politics, Economics. Social-cultural issues, Legal & compliance requirements, Technology, Ecology, Ethics, and Demographics.
Perception
Product
If you are in business, you ARE “marketing”. If you don't have a PROMOTION budget, you are marketing badly.
People
‘Gas station heroin’ is technically illegal and widely available. Here are the facts - AP News